NEWS
142.8m x AL1102 RGB LooseLED
1x AD4118 Power CDI Commander
7x AL1544 100W electronic driver
4x AL1546 200W electronic driver
4x AL1543 320W electronic driver
15x AL1548 Electronic RGB board
3x AL2602 PARADE D-RGB-10 RECESSED MK2 MEDIUM
3x AL2502 GOBOLED 80 D
For further info please contact:
www.italiandesign.pro
Romania - The colourful embrace of the “tree of life”
One of the most impressive buildings in downtown Bucharest, Palazzo Argentina, has recently enjoyed an innovative and well-designed lighting refurbishment which furthermore enhances its peculiar structure. The so-called “tree of life”, a winding tube-shaped stainless steel composition, embraces with its leaning trunk and curving branches the whole façade of this five-storey construction in an enveloping hug. For the owner of Palazzo Argentina, Mr Viorel Fetinca, this symbol of life embodies the deep interconnection between past and present, recalling his own bond with the earth he grow up on.
Now, this palace hosts the showroom of IDA - Italian Interior Design and Architecture – a company that offers a vast array of high-quality made in Italy interior design fittings to the Romanian market. Lately, IDA has applied to the Italian architect Massimo Marzorati to give a new colourful life to Palazzo Argentina with the help of GRIVEN lighting fixtures. The brief was to highlight the curved tree trunk and branches with a flexible, high-power LED solution able to provide a contrasting light and colour distribution on the façade while enhancing its peculiar layout at night. GRIVEN’s lighting designers had also to take into account the usage of different layers of lighting as tree trunk, branches and balconies did not lie on the same perspective level.
Specific for low power consumption decorative applications, the flexible LooseLED strips turned out to be the perfect solution for this demanding lighting concept. Fixed inside an IP65 PVC anti-UV protection sleeve, over 140 metres of RGB LooseLED strips with 40 LEDs/m have been specified and installed behind the profiles of the metal tree, following their fluid motion to light up the whole structure with bright, vibrant colour shades. Versatility and powerful output make the LooseLED series a discrete surface-mount lighting solution for a host of architectural applications, such as: cove lighting, backlighting for signage letters, accent lighting, concealed lighting, theme parks, theatre and convention halls, as well as any indoor and outdoor decorative concept.
To complete the lighting scheme of the façade with complementary colours, 3 units of PARADE MK2 D-RGB-10 RECESSED with medium optics have been embedded in the floors of the three balconies of the building. The result is a pleasant turnover of intense, vivid tones that deliver a unique character to Palazzo Argentina. Designed for refined architectural decoration, wall-washing and accent lighting, the PARADE MK2 D-RGB-10 RECESSED bars are super flux and high luminance colour changers for recessed use in pedestrian areas, featuring an IP67 weather protection along with compact size and light weight manageability.
In addition, 3 GoboLED 80 units project a changing graphics on the entrance glass wall to attract the attention of by-passers. With all the renowned, uncountable advantages of the single powerful LED that is fitted with, the IP65 rated GoboLED 80 projects a bright and accurate rendition of graphic designs or logos in outdoor and indoor locations with the help of a dichroic or metal gobo, providing with maximum design creativity, dynamism and flexibility the most demanding design and application requirements.
Products specified:Now, this palace hosts the showroom of IDA - Italian Interior Design and Architecture – a company that offers a vast array of high-quality made in Italy interior design fittings to the Romanian market. Lately, IDA has applied to the Italian architect Massimo Marzorati to give a new colourful life to Palazzo Argentina with the help of GRIVEN lighting fixtures. The brief was to highlight the curved tree trunk and branches with a flexible, high-power LED solution able to provide a contrasting light and colour distribution on the façade while enhancing its peculiar layout at night. GRIVEN’s lighting designers had also to take into account the usage of different layers of lighting as tree trunk, branches and balconies did not lie on the same perspective level.
Specific for low power consumption decorative applications, the flexible LooseLED strips turned out to be the perfect solution for this demanding lighting concept. Fixed inside an IP65 PVC anti-UV protection sleeve, over 140 metres of RGB LooseLED strips with 40 LEDs/m have been specified and installed behind the profiles of the metal tree, following their fluid motion to light up the whole structure with bright, vibrant colour shades. Versatility and powerful output make the LooseLED series a discrete surface-mount lighting solution for a host of architectural applications, such as: cove lighting, backlighting for signage letters, accent lighting, concealed lighting, theme parks, theatre and convention halls, as well as any indoor and outdoor decorative concept.
To complete the lighting scheme of the façade with complementary colours, 3 units of PARADE MK2 D-RGB-10 RECESSED with medium optics have been embedded in the floors of the three balconies of the building. The result is a pleasant turnover of intense, vivid tones that deliver a unique character to Palazzo Argentina. Designed for refined architectural decoration, wall-washing and accent lighting, the PARADE MK2 D-RGB-10 RECESSED bars are super flux and high luminance colour changers for recessed use in pedestrian areas, featuring an IP67 weather protection along with compact size and light weight manageability.
In addition, 3 GoboLED 80 units project a changing graphics on the entrance glass wall to attract the attention of by-passers. With all the renowned, uncountable advantages of the single powerful LED that is fitted with, the IP65 rated GoboLED 80 projects a bright and accurate rendition of graphic designs or logos in outdoor and indoor locations with the help of a dichroic or metal gobo, providing with maximum design creativity, dynamism and flexibility the most demanding design and application requirements.
142.8m x AL1102 RGB LooseLED
1x AD4118 Power CDI Commander
7x AL1544 100W electronic driver
4x AL1546 200W electronic driver
4x AL1543 320W electronic driver
15x AL1548 Electronic RGB board
3x AL2602 PARADE D-RGB-10 RECESSED MK2 MEDIUM
3x AL2502 GOBOLED 80 D
For further info please contact:
www.italiandesign.pro
Hungary - Decorative lighting effects at Brunswick Castle
Built in 1785, Brunswick Castle has been for many years the family seat of...read more
Hungary - Lights on at Puskás Arena!
After sixty-six years Hungary comes up with a new monumental arena in Budapest,...read more
Ecuador - Blue vibes at the New Cathedral of Cuenca
With its shady plazas, dazzling churches, and restored colonial mansions, Santa...read more
archive
- News and EventsDates
- Vietnam - Illuminating Bach Lam Bridge_Part I2019-10-31
- Latvia - Enlightening education2019-04-29
- Griven expanding its Baltic network through Lucidus agreement2019-03-29
- South Korea - Urban artwork2019-03-28
- Italy - A new official distributor for the Italian market2019-02-27
- Poland - Supreme illumination2019-02-27
- Russia - Crocus City Mall: take the luxury of lighting2019-02-27
- Limitless design creation2019-01-30
- Russia - A new symphony for the Philharmonic Concert Hall2019-01-30
- Laos - Luxury lighting2019-01-30
- Italy - State-of-the-art illumination2019-04-29
- The extreme flexibility of Jade 92019-05-08
- Japan - A sparkling wish-fulfilling place2019-10-15
- USA - A colourful focal point at Washington, D.C.’s Wharf2019-09-13
- Germany - A Far East atmosphere in Germany2019-08-30
- Water features under the spotlight2019-07-31
- Qatar - Al Wakrah celebration Hall: A shiny wedding day2019-07-30
- Vietnam - A WOW effect for Nguyen Van Linh Intersection Bridge2019-07-12
- Russia - Light for the historic façade of the Yekaterinburg Arena2019-03-28
- Germany - Hi-tech emotions at the thyssenkrupp tower2019-06-14
- Qatar - Al Daayen Wedding Hall Complex: A shiny wedding day2019-05-30
- Introduction to Jasper2019-02-28
- Sweden - Lights in Alingsås still on the go2019-10-15
- TUTORIAL: How to use the IR remote2019-02-18
- Ruby R vs Ruby MC R: the what and why2019-04-05